Official OpenEconomist.com Site Coming Soon!

Branding is important. The subtleties of color, corners, fonts, lines, displaced objects, icons and other aesthetics need to be right to give a site, logo, or brand the right style or feel. Providing feedback to designers on the OpenEconomist logo proved to be more challenging than I would have suspected. It’s difficult representing something that’s more conceptual compared to designing a logo for a company that sells fish. There’s just more images that come to mind. While there are probably several images that come to your mind when you think “open”, they’re more likely images of doors and windows, which don’t give credence to the underlying concepts of open source, crowdsourcing, and open innovation. I think this was one of the reasons why the crowdsourced design competition on 99Designs resulted in fewer logo submissions compared to my last one for CleanEconomies. Regardless, I once again received a logo from 99Designs that I’m very pleased with.

Anyway…now that the logo is finished, its onto designing and developing the real site. In the meantime, I started this Tumblr blog to get the ball rolling and start writing.

Stay tuned & follow the OpenEconomist on Twitter